About the Expo

July 24–26, 2018

RiverCentre in St. Paul, Minnesota

Our Expo brings in retailers across the country for three big days of education, innovation and sales. Our very own SUPERVALU University hosts a full-day of educational workshops to help retailers grow their businesses. Then, together with our large vendor network, we open the 133,000 square-foot Expo show floor for two days of innovation and sales.


General Information

Travel and Lodging 
  • SUPERVALU will provide qualifying retailers with complimentary air transportation, as well as up to (3) nights of hotel accommodations from July 23–26, 2018. See Retailer Info page for more details about the complimentary travel and accommodations.
  • Travel and lodging arrangements should be submitted when you register online. If you are traveling with anyone or have special travel/lodging requests, please note that information during registration.
  • SUPERVALU has reserved several hotels around the downtown St. Paul area. Please indicate on your registration form if you will require hotel accommodations. Your hotel assignment will be confirmed via email communication approximately one month prior to the Expo.
Luggage Storage
  • Luggage storage will be available at the RiverCentre on Thursday, July 26. Please request luggage storage at the registration booth located in the Kellogg lobby (street level).
Shuttle Transportation
  • SUPERVALU shuttles from the Minneapolis-St. Paul International Airport to and from specific hotels will be provided for registered attendees. Shuttles from the airport to the hotels will be provided July 23–25, and departure transfers from the RiverCentre to the airport will be provided on Thursday, July 26. Transportation outside of these dates will be at the expense of the attendee.
  • Shuttles will run daily from certain hotels to the RiverCentre.

Special Requests
Should you have any special requests or physical/dietary needs, please note these at the time of registration. We will do our best to accommodate each request.

Expo Parking
  • For local participants who will be attending the Expo during the day only, SUPERVALU will provide parking passes with your final registration confirmation. It is the responsibility of the attendee to print the parking voucher and provide it to the parking attendant at the RiverCentre Parking Ramp upon arrival. Should you not have your parking voucher with you when you enter, you will need to pay to park at the time you enter; SUPERVALU will not reimburse for this expense.
  • For guests staying at a hotel, SUPERVALU will cover parking for one car, per room, for the days of the Expo. Any additional cars or nights of parking will be at your own expense.

Dress Code
The dress code is business casual.

Name Badges
Name badges are a requirement for anyone attending the Expo. All registered attendees will receive a name badge at the Expo registration desk.

Contact Us
For general questions about the SUPERVALU National Expo, contact This email address is being protected from spambots. You need JavaScript enabled to view it..